Two dreams collide in Salt Lake City circa 2007. A bond is formed over community and passion. The results: Fice Grand Opening, April 7th 2008. The night set the standard for the next 8+ years to follow. Art, music, contemporary sneakers and streetwear. Fice quickly became Salt Lake City's premiere sneaker and clothing boutique.
Fast forward to 2016 and Fice has quickly gained the ranks as one of the nations finest sneaker and clothing boutiques. Top Tier Nike and Jordan accounts, Vans Vault, Born x Raised, Black Scale, 10 Deep just to name a few. And now with a new Fice boutique open in downtown Denver Colorado, the brand continues to grow.