Pleasures, founded 2015 by Alex James in Los Angeles, is easily recognizable for its provocative graphic designs and grunge influence. Although the brand is often controversial, Pleasures' punk values seek to show that streetwear can be about more than partying. Pleasures designs touch on the different subcultures Alex was influenced by in his youth. Pleasures continues to push the boundaries of what streetwear can be, collaborating with artists such as Wiz Kalifa, Three Six Mafia, and Weezer, and iconic brands like Dr. Martens and Playboy.