Billionaire Boys Club, founded 2003 by Pharrell Williams and Nigo, is a clothing, accessory, and lifestyle brand with worldwide streetwear influence. Their impeccable quality and cutting edge graphics perfectly mix luxury and street fashion. With their brand motto as "Wealth is of the heart and mind. Not the pocket." the name Billionaire Boys Club was chosen with irony. BBC recognizes their cultural impact and continues to support authenticity and community, working with organizations such as Black Lives Matter, Stop Asian Hate, and NYCHA. BBC continues to lead and define fashion with global flagships in New York City, London, Tokyo, and Miami.