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  • Nike Air Max Zero QS / Available Now
  • Marc Axelrod

Nike Air Max Zero QS / Available Now

Nike Air Max Zero QS / Available Now

The Nike Air Max Zero is dubbed "the one before the one," originally designed to be the first air max. Nike decided the shoe design was too futuristic, scaling back the detailing to better match the shoes they had available at the time creating the Air Max 1. The Air Max was designed by Tinker Hatfield the same designer of Air Jordan 3-15. Tinker's inspiration for the air max 1 was the "Centre Georges Pomidou." The Centre is a building in Paris with all of it's internal workings exposed i.e. pipes, elevator shafts, etc. This gave Tinker the revolutionary idea of cutting away the side of the midsole to expose Nike's Air Unit technology (air bubble) which had been recently created at the time. Fast forward to today, Nike has gone through Tinker's sketchbook and decided the forward thinking air max sketches are appropriate for the current shoe market. Nike put his original sketches of the air max into production creating the air max zero, the shoe before the air max 1. Additionally, Tinkers idea to expose the air unit proved to be a revolution. The exposed air unit has become a signature staple of Nike's branding and shoe designs.

Available at both FICE Denver, FICE Salt Lake City or by phone at 720.638.8882.

  • Post author
    Marc Axelrod