As a young gun, there was nothing better than the feeling of wearing your new kicks out of the store.
For our 10 Year Anniversary we wanted to give our customers the chance to do that exact thing, but with a RESTOCK on some of the biggest releases from 2018 long after they’ve come and gone.
We put the Atmos “Animal Pack” Air Max 1, Travis Scott “Cactus Jack” Jordan 4, and Sean Wotherspoon’s Air Max 1/97 out on our shelves and watched the magic happen. Customers were given the opportunity to purchase and wear a pair out of the store for RETAIL. With resell prices and hype not a factor, we were able to witness a truly organic reaction to the shoes. We noticed that some customers picked up the shoes unaware of what they were, and did not inquire to purchase a pair. Some didn’t even notice the shoes out for sale and went about their shopping experience.
Once word got out about what we were doing, the shoes did not last long.
Huge thanks goes out to all those that have supported our dream for the past 10 years as well as all those that were lucky enough to grab a pair.